Agency Interview Question Bank

Phase-specific AI agent agency interview questions with green-flag signals and red-flag warnings. Use this bank to evaluate AI automation agencies before signing a contract.

Phase:

Audience:

Screening — Non-Technical

5 questions

Question 1

Can you walk me through a similar project you've completed?

✓Good Answer Signal

Specific outcomes with metrics — e.g., '40% ticket deflection in 90 days'

⚠Red Flag Answer

Vague generalities with no measurable results or timelines

Question 2

What's your typical project structure and communication cadence?

✓Good Answer Signal

Clear sprint structure, regular demos, named project manager and escalation path

⚠Red Flag Answer

'We'll figure it out as we go' — no defined rhythm or ownership

Question 3

How do you handle scope changes mid-project?

✓Good Answer Signal

Formal change request process with impact assessment before work begins

⚠Red Flag Answer

'We just absorb it' — classic setup to bill surprise overages later

Question 4

Do you have case studies from our industry?

✓Good Answer Signal

Two or more relevant, detailed examples they can walk through

⚠Red Flag Answer

'All our work is under NDA' with nothing public or even anonymized

Question 5

What happens if the agent underperforms post-launch?

✓Good Answer Signal

Clear SLA with defined warranty period, escalation path, and remediation process

⚠Red Flag Answer

No mention of post-launch support — project ends at handoff

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